1335 Portland Avenue
Rochester, NY, 14621


Open 24/7
Call Anytime


"Our Residents Always Come First"


"We Love Our Residents"

Welcome To New Roc

Nursing and Rehabilitation You Can Trust. It Is Our Pleasure to Serve You

Services We Provide

Physical Therapy
Occupational Therapy
Speech Therapy
Wound Care
IV Infusion Therapy

Tour Our Facility

Interested in stopping by? We welcome visitors and prospective residents and would be thrilled to show you around. Contact us at



It is our privilege to care for you. Contact our admissions department and one of our knowledgeable and caring staff members will help you get started.

About Us

Our Mission is to provide the highest level of quality healthcare to you or your loved one. We endeavor to ensure that the well-being of our residents is catered to in a professional, safe and homelike environment.